One of the big names in the French retail industry is making a leap forward in the fight against food packaging. Carrefour stores are now accepting containers from their customers for fish, butcher, bakery and pastry!
Last year, Carrefour committed to reducing the use of plastics and affirmed its desire to maximize its packaging within a few years. A goal formalized at the end of February 2019 at the Ministry of Ecological and Solidarity Transition at the signing of the “National Pact on Plastic Packaging for 2025”. And the measurements were almost immediate.
Indeed, the group strikes a blow with the implementation of act 13 of its action “Act for food”, giving its customers the opportunity to bring their own containers to the stalls fishmonger, butcher/delicatessen, cheese, caterer and pastry. This project will be deployed at the national level, Containers should be dry, clean, transparent and covered, the company states.
Carrefour, which specifies that the National Pact was signed by Auchan Retail France, Coca-Cola European Partners, Danone, L’Oreal, LSDH, Nestlé France, System-U, Unilever … invites “all companies of the great consumption and moreover, NGOs as well as consumers to join them around common objectives against plastic pollution “. The association Zero Waste was quick to welcome this initiative. In an open letter addressed to other brands such as E. Leclerc, Intermarché, Super U, Casino and Auchan, The foundation asks them to accept the containers of individuals.
“It is urgent that the sector’s brands accept the contribution of personal reusable containers, and inform their customers widely in order to reach a wider audience.” Considering that this is a consumer effort, “synonymous with savings for businesses that have to buy disposable packaging for now”, Zero Waste France recommends rewarding customers by offering discounts to the customers concerned.