“What’s the use in recycling useless stuff?” The Casino Group launches a major information campaign in its stores to encourage people in France to recycle more and better

The Casino Group has been committed for a long time to an attitude of social and environmental responsibility towards its customers and employees. In the stores of its Géant Casino and Casino Supermarchés banners, with the support of the European Commission, it has started a major information programme to raise awareness about recycling used products: “Recycle more and better together.”

What’s the use in recycling useless stuff?

According to a 2011 IFOP survey, 85% of people in France believe that supermarkets are the most appropriate place to leave their used products, such as batteries, mobile phones, ink cartridges, small electronic equipment and low-energy light bulbs.

Recycling these products has a very high environmental benefit as it enables the raw materials to be reused to make new objects and also allows the polluting substances to be treated. So there is a great deal of use in recycling something that’s become useless!

However, at the moment, just one in three of these products is left for recycling.

For this reason Casino is launching the “Recycle more and better together” programme in its stores.

With the support of the European Commission as part of its LIFE+ programme, the Casino Group decided to introduce the Collect+ project by launching a major information campaign, “Recycle more and better together”, aimed at its employees and customers. From November 2012 and throughout 2013, the goal is to improve French people’s knowledge of the environmental impact of recycling these products, as well as of how recycling works and good recycling behaviour. By doing so, the ultimate aim is to increase the collection rate of used products.

Two main communication events are planned. First, from 21 November to 1 December as part of the European Week for Waste Reduction, then in April 2013, with an extensive communication campaign in stores (posters, radio messages, dedicated pages in advertising materials) and on the Internet (www.recyclonsplus.eu).

A training module has been made available to personnel of the Géant Casino and Casino Supermarchés stores to teach them the principles of recycling these used products and enable them to answer customers’ questions.

The aim of the programme is to increase the tonnage of used products collected by 25% by the end of 2013 in the 400 stores taking part in the operation.

About the Life+ programme

The LIFE+ programme of the European Commission finances projects that contribute to the development and implementation of environmental policies and laws. In particular, the programme helps environmental issues to be included in other policies and, more generally, participates in sustainable development.

This year, the LIFE+ programme is celebrating 20 years of existence. In many European countries, it is supporting initiatives in favour of nature and biodiversity, environmental protection, and information and communication on environmental issues.
The Casino Group has obtained the European Commission’s support, under its LIFE+ programme, to put in place a major information campaign on leaving used products in stores for recycling.

About Active Sustainable
Based in Brussels, Active Sustainable is a non-profit organisation that works to promote sustainable development through sharing information, knowledge and experience by networking local and global actors. For the Casino project, Active Sustainable is participating by diffusing information on the project and its results.

About the Casino Group
The Casino Group is among the world leaders in food commerce. In France, the Group has 9,500 stores under multiple formats and banners (Géant Casino, Casino Supermarchés, Franprix, Leader Price, Monoprix, Petit Casino, Spar, Vival and Cdiscount). Elsewhere, it has 2,300 stores, mainly in Latin America (Brazil and Colombia) and South-East Asia (Thailand and Vietnam), which account for 45% of its sales. In 2011, the Casino Group generated consolidated sales of 34 billion euros. It employs 307,000 people around the world.


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