This year’s Christmas adverts by retailers seem to be an extension to each other, actually, they do not seem, they are!!

Those who have watched the adverts can clearly notice a “plug” in every single one of them we might say, well, at least for Sainsbury’s, Aldi and M&S.


It can be clearly noticed, the little big “Plug” in the advert jumping into the socket and lightning the whole scene. This very same scene has been used by M&S with a hashtag of  mentioning Sainsbury’s on their social media it was integrated on their Christmas Advert 2018.



And at the least but not the last Aldi which has twitted right after the Sainsbury’s advert release with a picture of Kevin the Carrot wearing a plug costume.



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