This year’s Christmas adverts by retailers seem to be an extension to each other, actually, they do not seem, they are!!
Those who have watched the adverts can clearly notice a “plug” in every single one of them we might say, well, at least for Sainsbury’s, Aldi and M&S.
It can be clearly noticed, the little big “Plug” in the advert jumping into the socket and lightning the whole scene. This very same scene has been used by M&S with a hashtag of #pluglife mentioning Sainsbury’s on their social media it was integrated on their Christmas Advert 2018.
— M&S (@marksandspencer) November 13, 2018
And at the least but not the last Aldi which has twitted right after the Sainsbury’s advert release with a picture of Kevin the Carrot wearing a plug costume.