With Northern Ireland set to host the UEFA European Women’s U19 Championships 2017 from 8th – 20th August, Asda NI has become an official tournament partner.
As well as contributing to the Irish FA’s ‘Legacy Programme’, which aims to increase participation in women’s football, the partnership will help support the WU19 UEFA volunteer programme.
“The partnership is a fantastic way for Asda to help raise the profile of women’s football in Northern Ireland – and encourage a new generation of young girls to get active by participating in the sport,” George Rankin, Senior Director Asda NI explained.
“At Asda we actively promote a healthy lifestyle through our Community and CSR Programmes in Northern Ireland. Each of our 17 NI stores has a Community Champion who provides on the ground support to sports clubs throughout the year, in the local areas where our stores operate. The tournament will be played across regional venues in Northern Ireland, which gives the public a fantastic opportunity to get out and about and enjoy the matches as well as inspiring future female players.”
Tournament Director, Sara Booth said, “We are thrilled to partner with Asda for the UEFA Women’s Under 19 Championship. Asda does fantastic work in local communities through various programmes and initiatives – and we feel there is real synergy between its objectives and what we are trying to achieve by delivering this major event.
“The Irish Football Association is trying to inspire a new generation of young people to play football after watching the UEFA Women’s Under 19 Championship in Northern Ireland and by working with proactive partners such as Asda we hope we will achieve this”.