Walmart begins its journey to move to movies once more as the Retailer is seen advertising consecutively in Oscars Broadcast adapting the strategy of Word Of Mouth. The retailer has decided to run sixty second films at the time of the telecast of the award function.
Every advertisement tends to run in the similar pattern depicting the chain blue shipping box, continuing with the interpretation of the director, then showing its arrival and lastly the contents within the box. Walmart states that they are aware of the gossips around and would be integrated authentically in the show.
Previously walmart had run series of short films at the time of featuring the advertisement prominently showcasing the Walmart’s receipt. The advertisement’s were very obvious but the effort was pushed back by the media as there was no involvement of any female directors.
This time the retailer made teams with women to achieve acceptance and help women to achieve their career goals within the entertainment industry and this time three female directors were on boarded and set to create unbelievable pieces for Walmart to be run in Oscar.
Walmart revealed that it is aiming to turn potential customers into clients and leading them to think about their retail outlet with a completely new perspective and this is the major reason that they were seen in the front and center of the complete event. Walmart is now wanting to become a part of public disclosure and conversation.