Today, Walmart is launching a curated showcase where customers can shop to salute the nation’s military, veterans and their families. Walmart.com/usmilitary features an assortment of officially licensed products across all five branches of the U.S. Armed Forces — U.S. Army, U.S. Navy, U.S. Air Force, U.S. Marine Corps and U.S. Coast Guard. The showcase will launch with an initial assortment of nearly 3,000 products offered across a variety of categories.
“As a 31-year U.S. Army veteran I’m proud to wear my Army gear, and I’m thrilled that Walmart is providing a way for all of us to shop for officially licensed military merchandise with confidence and convenience,” said retired Brigadier General Gary Profit, Walmart’s senior director of military programs. “It’s a privilege to be part of such important efforts to remember our service members, veterans and their families not only on Veterans Day, but every day.”
“The trademark licensing program leverages the importance of pride, performance and personal development to build brand awareness and create multiple touch points for Americans to show support to the U.S. Army,” says Paul Jensen, director of U.S. Army trademark licensing.
Each military branch independently determines which quality products and vetted suppliers are deserving of their respective licenses. These official licensees may then apply to be included in Walmart’s Online Military Showcase. As more suppliers join this program offered through Walmart Marketplace, a broader range of assortment will provide shoppers even more choices.
The online showcase builds upon Walmart’s already-robust support for veterans, military members and their families. Since Memorial Day 2013, Walmart has hired more than 188,000 veterans and promoted more than 26,000 to roles of greater responsibility. The company is well on its way to reach its hiring goal of 250,000 veterans by 2020.*