The country’s biggest retailer, Walmart Stores Inc. donates $500,000 to the Fisher House Foundation a week ago, with promises to offer up to $1 million more in return for holiday greetings on social media. The retail titan needs its clients to post holiday greetings as short recordings of one or more singing holiday songs. This is a part of the company’s ” Holiday Sing to Salute Military Families” campaign.
For every open posting on Instagram, Twitter or YouTube with the hashtag #Sing2Salute, Walmart will give $100, up to $1million. The campaign, authorities said, is to take care of the expenses of an entire year of lodging for military families staying at Fisher Houses on army bases.
The Fisher House Foundation has homes all over the country, including at Fort Bragg. It gives a free place to stay for groups of troops recouping from genuine diseases or war wounds. Walmart authorities said the organization’s starting gift of a large portion of a-million dollars will cover home enhancements, occasion endowments and gatherings for military families staying at 60 of the association’s homes.
The Holiday Sing to Salute Military Families campaign started a week ago on purported Giving Tuesday, when shoppers are requested that add to their most loved philanthropies and not-for-profits. It closes in the not so distant future, on December 22.
Kathleen McLaughlin, chief sustainability officer of Walmart and president of the Walmart Foundation thanked Fisher House Foundation for helping military families for over 25 years. He said the foundation helped them to be with their friends and family while they recoup and get medicinal treatment at nearby doctor’s facilities.
Ken Fisher, director and CEO of the Fisher House Foundation, said he is satisfied that the battle will bolster military families while spreading a little extra cheer around the Christmas season.