Walmart unveiled top products purchased on Black Friday and how customers shopped that day in stores and online.
“This Black Friday, we promised customers great deals, more availability of those items, an integrated offering with Walmart.com and the simple shopping experience our customers have come to expect from Walmart. I am proud to say that we’ve delivered on all fronts,” said Steve Bratspies, Chief Merchandising Officer, Walmart U.S. “Our customers were particularly excited about the new technologies we offered this year. In addition to picking up Black Friday favourites like televisions and toys, they flocked to our stores for drones, virtual reality products and hoverboards.” he said.
The week kicked off with customers visiting stores in the days leading up to Thanksgiving to grocery shop. This Thanksgiving, Walmart sold 150 million pounds of turkey and ham. Throughout the month of November, the retailer also sold more than six pies per second with the most popular pies being pumpkin and the Patti LaBelle Sweet Potato Pie.
Black Friday is about offering great deals in stores and online. At midnight ET on Thanksgiving Day, customers started shopping on Walmart.com and the Walmart app. Thanksgiving Day was once again one of the top online shopping days of the year.
Then, at 6 p.m. the retailer kicked off the company’s Black Friday event in stores across the country. Top sellers included televisions, cookware, video games and systems, drones, toys and pajamas for the whole family.
More than 70 percent of traffic to Walmart.com during the retailer’s Black Friday event was driven by mobile.
It is not over. Walmart’s Cyber Week began at 12:01 a.m. ET on Friday, Nov. 25, and will continue with thousands of online specials every day throughout the week.
“We will continue to focus on offering great prices on great products across the whole store and on Walmart.com for the rest of the holiday season,” Bratspies added.