The retail giant Walmart remains firm in its plan to face the advance of Amazon in global electronic commerce, but everything seems to indicate that it slowly seeks to change its strategy with the aim of consolidating in markets that are not yet so developed. And there Latin America plays a key role.
Last week, the US retailer formally announced that it withdrew its products from Google’s Shopping Actions service, a venture that allows consumers to buy products from retailers more easily through the company’s search engine, its assistant digital and Express delivery.
This initiative clearly sought to take a portion of the market from the firm of Jeff Bezos, but now Walmart confirmed that it seeks to grow on its own, beyond any association with Google.
Clearly, before this imminent landing, Walmart, which already has a strong presence with physical stores in Chile and other countries in the region such as Argentina, now seeks to consolidate in electronic commerce. And that explains the purchase of Cornershop. In this way the fight between the giants(Walmart and Amazon) moved to Latin America, a region that although it has been showing a strong growth in electronic commerce, still has a lot of room to develop.