Waitrose unveils new beauty product range

Waitrose has developed a new range of naturally derived, British-made beauty must-haves, perfect for pampering dry and sensitive skin including a hot cloth cleanser, a cleansing and exfoliating powder, a facial oil and a clay mask.

Kind to purse and skin, the new Waitrose Pure Hydration collection, which has been specially developed for dry, sensitive or mature skin, are now available at Waitrose from only £2.

The Waitrose Pure Hydration products have been carefully formulated, and enriched with cotton milk and cotton seed oil to leave skin feeling soothed, nourished and soft.

A best buy at only £5, the supermarket’s first own brand hot cloth cleanser, is a quick and simple way to remove all make up and impurities from skin before bed.

Waitrose Pure Hydration builds on the success of the original Waitrose Pure range – which has been a hit with shoppers since its launch with 1 in 10 facial skincare purchase made in Waitrose is a Pure product.

The range has now been now redeveloped as Waitrose Pure Sensitive and has re-launched with new additions to the collection, including a cleansing and exfoliating powder, which when added to water gently cleanses and exfoliates skin, lifting away make up and impurities in one easy step.

The Pure Sensitive skin and hair care range has been developed using white water lily extract, traditionally used to treat inflamed skin and known as an anti-oxidant and for its calming properties, making it kinder to delicate hair and skin.

Expertly developed for varying hair types, choose from two Waitrose Pure conditioners to suit fine hair or dry and damaged hair.

Waitrose Pure is now even more natural. All Pure Sensitive and Pure Hydration skin care is at least 98%, with some products 100% naturally derived.

The range is dermatologically approved, vegan and vegetarian friendly, all the products carry the Cruelty Free Leaping Bunny Logo, and has recyclable packaging.

Waitrose Beauty Buyer, Sarah Minness says “Waitrose Pure is really popular with our customers and the new Pure Hydration range offers added benefits for more sensitive mature skin, but still at an affordable price. We’ve worked hard to re-develop Waitrose Pure Sensitive and add in some new and exciting products, ensuring they are as natural as possible.”