Waitrose sells rosemary Christmas trees; first from a UK supermarket

Waitrose sells rosemary Christmas trees; first from a UK supermarket

Herb-loving Waitrose shoppers are in for a treat this Christmas, as the retailer will be the first supermarket in the UK to stock rosemary Christmas trees. Launching in the last week of November, these aromatic, edible, miniature trees are grown to resemble the shape of a Christmas tree. Standing at 50cm in height, just under a third of the size of an average Christmas tree, their refreshing, distinctive fragrance and needle-like leaves make them the perfect alternative for the festive season.  They can be used as decoration in the lounge, placed on the kitchen window sill or as Christmas table centrepiece where guests can pick the tree’s leaves to garnish their own festive feast.

Grown in Chichester, 400 trees have been specially selected for Waitrose, whittling the choice of rosemary down from 80 different varieties to ensure the perfect tree was chosen for its shape, colour and wonderful bouquet.

The trend for rosemary Christmas trees started in America where just as many are now bought compared with standard Christmas trees. Waitrose Horticulture Buyer Samantha Brett comments, “We know our customers are keen gardeners and love cooking, so this is the perfect combination of both. The rosemary tree’s leaves can be used to flavour dishes over the holidays and then be planted outside when Christmas is over.”

The trees are available in 40 branches and will be priced at £15. For further information please contact on 0207 896 3404 or email waitrose@z-pr.com.

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