Arriving in Waitrose branches for the first time this year are British grown Christmas trees carrying the LEAF Marque logo, meaning they have been lovingly nurtured by growers who care for the countryside and wildlife that live there.
The beautiful British Nordman Fir trees from the Black Isle, a peninsula in the north of Inverness, Scotland, are renowned for their needle retaining quality. A six to seven foot tree takes between 12 and 14 years to grow. To achieve the perfect shape, the trees have been expertly cared for, with Waitrose working with the growers over a number of years to ensure the trees are sustainable and grown in a way that is sensitive to the environment.
Managing hedgerows and providing habitats and food for wildlife are one of the many things the growers, Needlefresh do to be an assured LEAF Marque supplier, as well as recycling waste and conserving energy.
With a climate that is exceptionally wet but mild in the winter, the Black Isle has the ideal conditions for growing the Christmas trees. They are hand pruned during the summer months and after ensuring they have the traditional triangular shape, they are hand-picked ready to head to Waitrose branches for the festive season.
Samantha Brett, Waitrose Horticulture Buyer comments, “We’ve worked with our growers to make sure our Christmas trees are not only the perfect tree but are grown in a way that gives back to the environment and ensures that they are sustainable. We are really excited that our Christmas Trees have been given the LEAF Marque, and we know it’s really important for our customers to know they are doing their bit for the environment when buying their Christmas tree too.”
Quentin Clark, LEAF Director Business Collaboration adds, “LEAF is very proud of its long-standing collaboration with Waitrose. They were the first supermarket in the UK to carry LEAF Marque certified products and we have been working with them for many years to support their core values of sustainability. The availability of sustainably produced LEAF Marque Christmas Trees is a wonderful addition to this and will enable Waitrose customers to reduce the environmental impact of the holiday season.”
Waitrose will be selling both cut and pot grown trees. The trees will cost between £25 and £55 and will be available from the last week of November.