Supermarket chain Waitrose has launched a new breakfast snack made by lifestyle brand Fuel 10K in its stores in the UK. The new breakfast snack aims to win people with hectic morning schedule who do not want to skip the morning breakfast but wants a healthy alternative. The Fuel10K breakfast snacks will be available to buy in Waitrose stores starting this month.
At first the supermarket would stock two different snacks, retailing for £1.49 -Fuel10K Quark with Fruit and Protiflakes- each weighing 150 grams. The Quark with Fruit snack is a smooth yoghurt style breakfast which has quark as its major ingredient. The snack, according to its producers is high in protein and low in fat, and includes various fruits like Raspberry & Blueberry and Mango & Passionfruit. The other product Protiflakes is a multi-grain flake cereal which is high in iron protein and fiber.
Barney Mauleverer, the founder of FUEL10K said: “We’re on a mission to make breakfast more exciting. Our FUEL10K products deliver a hit of fast, easy and healthy protein that is low in fat and keeps you fuller for longer. Like most people, we’re so time-starved that we haven’t got time to sit down to eat breakfast. That’s why we created a delicious breakfast range that does you good, keeps you going and doesn’t waste any of those precious morning minutes.”