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Waitrose launched Jersey sweet potatoes

Sweet potatoes developed in Jersey have propelled in nearby Waitrose stores for the first time.

Developed by The Jersey Royal Company, the yield was effectively trialed a year ago under glass and following on from a prior product of Jersey Royal new potatoes.

Started in business volumes toward the end of January, they are being sold in both a free and pre-pack format, and have been marked to highlight their nearby provenance.

Deriving from Central and South America, sweet potatoes need a steady 24 degrees with no ice, daylight and warm evenings, so developing in the northern half of the globe can be testing, The Jersey Royal Company said.

In any case, it hailed sweet potatoes as the “perfect compliment” to existing editing arranges in Jersey glasshouses, which are unused for a large portion of the year.

The Jersey Royal Company is a secondary of Produce Investments, and sister organization of large potato supplier Greenvale.

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