The versatility of vegetables is continuing to be a hot topic as products including juices and even desserts have undergone a veggie makeover. And following this, Waitrose has introduced four new innovative yogurt flavours which include butternut squash, avocado, carrot and beetroot. Waitrose announced the trend for vegetable yoghurts in their annual Food & Drink Report in October last year. The report tipped that the growing US trend for veggie yogurts would hit this side of the Atlantic in 2017.
The yogurts themselves are nothing short of delicious and the addition of vegetables enhances the flavour as well as texture. The Kiwi, Avocado and Matcha Tea Yogurt boasts a creaminess from the avocado and the Apple, Carrot, Beetroot and Ginger Yogurt has a zing from the ginger. Then the Pineapple, Butternut Squash and Turmeric has warmth from the turmeric and finally the Carrot, Mango and Guarana has additional sweetness from the carrot, making them a great introduction to vegetable blends.
The trend for using vegetables in desserts has been gathering momentum. Instagram is abundant with recipes such as chocolate avocado mousse and sweet potato brownies. Likewise, The Grain Store in London’s Kings Cross appear to be fans of the trend, as they recently introduced two vegetable puddings which include parsnip and sweet potato.
There is currently a need for more Vitamin D in our diets to keep bones, teeth and muscles healthy and these yogurts are a great way to start bridging the gap as one serving contains almost a fifth of your daily recommended allowance.
Waitrose Yogurt Buyer, Melissa Spiro commented, ‘Ingredients such as butternut squash and beetroot are not normally found in the yogurt aisle so we can’t wait to hear what our customers think. Our aim when developing these yoghurts was to use popular vegetables that are naturally beneficial to everyday health and wellbeing. Vegetables based smoothies are now mainstream and we anticipate the trend for this type of yogurt to follow suit’.