Waitrose has launched a beer magnum in a supermarket first, just in time for Valentine’s Day or to kick off the rugby in style. It makes the perfect symbol of generosity for the host of a party, a centrepiece at a gathering with friends, or the perfect present for any ale lover.
The popularity of magnums is on the rise, with Waitrose seeing sales of the sizeable drinks soar by 25% year on year.
Due to the increase in demand for the show-stopping size bottles, Waitrose have introduced an array of drinks used as contents for the colossal containers in recent years. First came the traditional magnum of Champagne, then hot on its heels were supersized bottles of the ever popular Prosecco and pink-hued rosé.
The latest addition to the bumper bottles is the classic beer. The IPA Best of British Beer Magnum is over six times the size of an average bottle of ale, and with its swing top lid to seal the bottle, there’s no cause to worry about it going flat.
The beer can be kept to drink on a number of occasions and much like its oversized wine and fizz counterparts, will taste just as good with age. The light, hoppy golden ale gives an aromatic, piney aroma with a light, crisp, floral finish, and is made using 80% recycled glass, so is certainly not about style over substance. The magnum is available from Waitrosegifts.com at £22.