British-Dutch multinational consumer goods company Unilever announced its decision to minimize Magnum and Cornetto ice creams in a bid to cut calories. Ben and Jerry tubs and Feast will likewise recoil as the multinational moves to bring all single-serving desserts below 250 calories. Unilever is to cut the extent of British ice creams including Magnum, Cornetto, Ben and Jerry’s and Feast by up to a third to present to every one of them under 250 calories.
From the spring, Ben and Jerry’s single part tubs will be diminished from 150ml to 100ml, a 33% lessening in size. The cost, be that as it may, will just drop by 26% – from £2.04 to £1.50, as per a report in the exchange diary, the Grocer. There will be smaller drops in the extent of other ice cream treats with a Magnum Almond, the most calorific of the brand’s choc-frosts on sticks, dropping from 110ml to 100ml, a Magnum Classic will drop from 120ml to 110ml and only 2ml will be cut off a Feast Chocolate, bringing it down to 90ml.
Unilever said some of its ice cream items – worth £5.4m every year in UK retail sales – will be dropped inside and out, including Magnum Infinity Chocolate and Caramel, which has 274 calories, Magnum Infinity Chocolate, and Cornetto Choc “N” Ball. The nutrition type said it had gone through year and a half with a significant sum put resources into exploration to accomplish its points of bringing all its “single-serving” desserts beneath 250 calories.
Noel Clarke, executive director of brand building for Unilever UK & Ireland said: “We have introduced this 250 calorie cap to help make it easier for our consumers to make informed and healthier choices when enjoying their favorite ice-creams as part of a balanced lifestyle.”