ALDI CELEBRATES RED TRACTOR WEEK WITH FARMERS
- Aldi celebrates Red Tractor Week with visit from farmers
- 100% of Aldi’s fresh meat, milk and eggs are British and Red Tractor assured
- Aldi and Red Tractor work closely to ensure food is produced safely and responsibly
To mark Red Tractor Week and celebrate quality British food that customers can trust, members of the Red Tractor farm and food standards scheme will be visiting Aldi stores in Bramley, Caerphilly, Enfield, Irlams o’ th’ Height, Cowes and Edgbaston next month.
Farmers from across the country will meet customers and talk about how products are farmed and produced. Discount supermarket, Aldi – whose core range of fresh meat products are 100% British all year round and Red Tractor assured – has been working with Red Tractor to give customers the assurance that food carrying the logo is farmed, prepared and regularly checked by independent experts to make sure it is of a good standard.
The retailer is committed to building long-term relationships with its farmers and all other suppliers and growers. Aldi was the first supermarket to sign up to the NFU Fruit & Veg Pledge – a charter of best business practice, seeking to develop relationships and limit risk between retailers, intermediaries and growers.
Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “Supporting Red Tractor is very important to our customers and to us as a business and we are proud to be able to offer our customers high quality, Red Tractor assured products, which recognise the best of British.
“We look forward to welcoming Red Tractor farmers to our stores to share their knowledge and experience with our consumers, and also to reinforce the fact that you don’t have to break the bank to buy responsibly sourced, quality food products.”
For more information on Red Tractor at Aldi and to find out about Aldi’s quality assured products, visit https://www.aldi.co.uk/red-tractor. Here you will also find inspirational Red Tractor recipe ideas to liven up your meals.