Growing Underground, the UK’s first underground farm, signed an agreement with British online supermarket Ocado to sell its first retail range of salads. The online supermarket will start selling five bagged salads from first week of February, the company said in a press statement. Located in a World War II bomb shelter 100 feet beneath Clapham High Street, Growing Underground claims to produce consistent quality crops irrespective of climatic changes. The current harvest includes English mustard, broccoli shoots, pea shoots, salad rocket, garlic chives, fennel, coriander, purple radish and pink stem radish.
“The new range will also be available at our existing retailers; Teds Veg at Borough Market, Farmdrop online delivery service and Neil Brown Herbs at New Covent Garden Market which supplies the restaurant trade in London. New retailers include Planet Organic stores in London and Langridge Organic. We’re so excited that through these new and existing retail partnerships, our microherbs can be delivered directly from our farm to your table, in minimum time, meaning they are super fresh – which also means less food waste!,” the company said in a statement.
Steven Dring, co-founder of Growing Underground said: “Low-energy growing of exceptional produce is a central part of our ethos and we’re delighted that through this partnership with the UK’s leading online supermarket we can now share our amazing micro-herbs with consumers. We are very encouraged by what this could mean for the future of the industry.”