By:Riad Beladi

UK population – 61,113,205
Total GDP UK – £1.46 trillion (GBP)
GDP Growth rate – after being negative in 2009 has returned to 0.8% Q3 20113 Capital City England – London
According to a recent detailed report on the UK retail market for fresh fruit and vegetables, it was last valued as being worth £8.34bn (retail), which represented growth of 8.3% on the previous 12 months and 24.3% up on the market recorded 5 years earlier. High food price inflation, especially for fresh fruit and vegetables, contributed to the growth in the value of the market through 2008-9.
Fresh fruit and fresh vegetables are the two main sectors of the market. Fresh fruit includes products such as apples and pears, bananas, berries, grapes, tropical fruits, stone fruits and citrus fruits. The vegetables sector includes products such as salads, potatoes, root vegetables and brassicas.
Fresh fruit was the fastest-growing sector between 2005 and 2011, due to the continuing popularity of a wide range of fruits and accounts for over 40% of the overall market. Both the fruit and vegetable sectors have benefited from widespread publicity about the positive impact on health of consuming fruit and vegetables regularly. The Department of Health’s Five-a-Day Programme, for example, is designed to encourage consumers to eat five 80 gram portions of fresh fruit and vegetables a day.
The UK retail market for fresh fruit and vegetables is also forecast to show further growth in 2010- 2015, although at a slightly lower rate than in the 2008-9 period.
Despite a strong agricultural sector within the UK, 90% of fruit and 70% of specialist vegetables, have to be imported to match supply with demand, which continues to increase.
This is truly a massive market and The World Fruit & Vegetable Show aims to be the introduction centre in the UK, for buyers and suppliers from within this specific sector.
In 2010 the fourth edition of the World Fruit & Vegetable Expo was held at the ExCeL London Exhibition Centre. This is a “trade only” exhibition, which consists of both individual exhibitors, with their own stands and pavilions, made up of groups of companies representing a country, or region. Exhibitors met new customers and developed good business contacts, within mainly, a UK audience.