Uber, a giant in online taxi hailing service, is introducing a new food app to its fastest growing market -India – eyeing at a market potential of $15 bn. The company has announced that its standalone food app UberEats, would be launched in India “very soon”. Initiated in 2014 in Los Angeles as a pilot delivering service, UberEats has helped thousands to get their favorite meal delivered on time in more than 58 cities around the globe, including Bangkok, Dubai, Hong Kong, Singapore, Taipei, and Tokyo.
Allen Penn, the company’s Asia- Pacific head said: “I am incredibly excited about bringing UberEATS to India. This is a significant investment, it spans multiple cities and regions, and it has the potential to change the food industry — with the push of a button — in one of the most vibrant food cultures in the world.”
It would not be insouciant for Uber who has been operating in India since 2013. The diverse market has fierce competition when it comes to food apps. Uber’s main rival in taxi business, Ola has tried and failed when the company launched its food delivery service, Ola Café in 2015 in India, thanks to completion from Swiggy and Zomato, which holds major share of the market. According to the India Brand Equity Foundation, India’s organized food industry is worth $48 billion, of which traditional food delivery is already valued at $15 billion.
Uber has not yet revealed the exact date of its initiation but, the company is charting diners and creating a network of popular restaurants and delivery partners in the country. “We’re excited to help everyone discover great food through the perfect pairing of amazing restaurant partners, our technology, and the Uber delivery network,” Uber said.