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Turkey price war begins in Festive season


As the festive season arrives turkey sales are reaching their peak and butchers and producers are complaining that they are holding their own face on a fowl price war among the big supermarkets.

The Irish craft Butcher’s association president, Seamus Etherton told that the butchers were facing stiff competition from big retail chains who appear to be using turkey as one of the loss-leading product current year.

Tesco and Lidl is selling a 6 kg fresh  Irish turkey for €23.99, while all other big retailers have competitive price offerings. And even the prices for frozen turkeys had gone down to €10.

Etherton told that the big supermarkets have the idea of cut-price in turkeys in order to bring the people through their main doors and they are selling it in a price that he can’t match.

He added that he doesn’t have 20,000 other products to sell that he can make money over them.

However, he said that despite all these threats butchers were holding the customers by giving them unique offers and could prepare cuts and offer advice that is unavailable in big retail markets. He added that his business is built on service and quality.

He is selling 7 kg turkeys for a price of €55 and told that the orders are up in his out-let in Cabra.


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