Aldi has launched its first full trendy womenswear range, as the German giant competes to steal the market share. The collection demonstrates fake fur gilets at £14.99 and large tote bags at £12.99, around 60% cheaper than similar variants available at H & M and Next. Prices for the 32 piece ranges from £1.99for socks to £19.99 for boots.
Mr Tony Baines, Aldi’s managing director for corporate buying told that customers are generally looking to update the wardrobes at this pre-festive season of the year and we have tapped in to the high-end trends to offer our shoppers a great value range without compromising on style. Previously aldi’s fashion offer has focused on basics.