In March 2018, 11 countries signed a trade pact formerly known as the Trans-Pacific Partnership (TPP) – Australia, Brunei, Canada, Chile, Japan, Malaysia, Mexico, New Zealand, Peru, Singapore and Vietnam. The deal covers a market of more than 500 million people. Using Euromonitor International’s detailed industry forecast data it is easy to spot markets and categories with growth potential.
Although Brunei is the smallest market for baby food in the 11 countries of the TPP, it is predicted to be the fastest growing. There are good opportunities for confectionery companies in New Zealand and Malaysia. Chile, Mexico and Peru offer good opportunities for processed meat and seafood.