It seems so logical knowing that the German retailers are seeking for a bigger market share, of course, it is not that easy task in front of giants Walmart and Target and other retailers who have been working hard to gain this market share and they are not ready to lose it to the rivals.
The discount supermarket of German origin Aldi, according to Planned Grocery, currently has 1,880 points of sale in 35 states of the country of Donald Trump, there are 54 more under construction and another 80 planned.
Its closest competitor, Lidl, another German chain that offers a similar low-cost business model, is also competing to grow in the United States: it has 71 stores open, 20 under construction and 122 planned.
“The German discount chains Aldi and Lidl are capturing a greater share of the market share of grocery sales in the United States, putting pressure on local retailers,” the Wall Street Journal publishes Wednesday.
These companies grow in sales thanks to a business model based on offering less variety of products at lower prices.
In response, US supermarkets began to lower the sales values of basic foods (milk, eggs, meat) and other products, such as fresh foods.