Faced with the crisis and while 3,000 departures are planned in the French hypermarkets of Carrefour, the retailer wants to test new models of organization in its stores. Indeed, as reported by the website lsa-conso, Carrefour has presented a few weeks ago three new types of stores called Next, Essential and Rebond. Nearly 20% of Carrefour’s hypermarket fleet in France will be impacted by these new model tests. LSA states that these new management and organization models of Carrefour will concern the stores in difficulty to revive them.
The site obtained the list of hypermarkets concerned. The Essential model, which is rather discount with attractive prices and centred on self-service, began to be tested in a shop in Avignon. If this boosts activity, Carrefour could extend the model to a dozen hypermarkets. Regarding the Rebond model, it will affect 39 stores that lose operating profit. Five pilot stores are initially involved in Aulnay-Sous-Bois (93), Lille (59), Marseille Grand Littoral and Marseille Le Merlan (13) and Portet-sur-Garonne (31).
The Carrefour banner will organize a monthly follow-up of the corrective actions implemented by the new model such as the development of the Carrefour brand and bio, the reduction of overhead costs or the reassessment of hours worked. These five pilot stores have been deployed since March, and 34 more will be involved in the future. There will be 12 stores in the northern area: Auchy Mines, Fourmies, Hérouville-Saint-Clair, La Chapelle Saint Luc, Lomme, Maubeuge, Calais, Cherbourg, Fécamp, Epernay, Caen, Saint-Pol-sur-Mer. Six stores will also be tested in the West Zone: Alençon, Guingamp, Lorient, Moulins, Niort, Guéret.
The latest hypermarket model named Next will concern four stores at first: Dijon Gold Toison, Anglet, Flins and Marseille Bonneveine. In practice, the group plans to reduce space, simplify the customer journey, a food section and an “expert” part that will be devoted to the pet store or beauty for example.
During these test phases of new store organizations, Carrefour will also continue to move out of ten-store locations, with ten more stores in 2019. In total, LSA ensures that more than forty hypermarkets will be impacted by a change of management or organization.