The GBBO Effect – John Lewis Charts its Top Ten Baking Essentials

Rebecca Fletcher, assistant buyer for cookshop at John Lewis says, “With the GBBO effect really taking off, we are seeing strong sales in all areas of baking at John Lewis as customers aspire to become a star baker at home. From the small essentials like measuring cups and spoons through to the big ticket items like stand mixers.”

With the Great British Bake Off inspiring the nation, John Lewis reveals its top ten baking accessories based on current year on year figures:

Number 1 – A must have for all bakers; sales of measuring cups and spoons are +167%

Number 2 – Essential baking tools such as palette knives and spatulas are +77%

Number 3 – With more people choosing to make their own jam preserving is +74%

Number 4 – The humble rolling pin is a firm favourite with sales +68%

Number 5 – Joint position held by mixing bowls +60% and cake servers +60%

Number 6 – Show stopping stand mixers secure a position with sales +58%

Number 7 – Inspired by professional kitchens, blowtorches are +37% – ideal for finishing off meringues and crème brûlées

Number 8 – Multitasking food processors, which are a great time saver for sweet and savoury bakes are +32%

Number 9 – Customers get creative with icing tools +29%

Number 10 – Handmixers are +26% – ideal when space in the kitchen is limited