Latest News People

The Biggest 8 Mistakes Suppliers Make When Selling to the Big 4 UK Supermarkets and How to Avoid Them All


By Darren A Smith004 Darren A Smith C 150415 copya-1



UK Supermarkets are renowned on a world stage. They are tough, challenging and successful. So it’s no surprise that suppliers want their products listed on the shelves of those supermarkets. Getting listed can be tough and holding onto that business can be even tougher. During my 12 years as a Buyer at one of the big four UK supermarkets I saw suppliers manage buyers very well and I saw some that needed real help. I’d like to share my experience with you in this Free Guide called, ‘The Biggest 8 Mistakes Suppliers Make When Selling to the Big 4 UK Supermarkets and How to Avoid Them All’.

If you are like most Sales Directors, Marketing Directors and Account Managers, you’ll be charged with sales growth for your business & frustrated by many of your interactions with the big 4 UK Supermarkets, and keen to do the right things for yourself, your business & your buyer. Many suppliers struggle with the challenges of negotiations being escalated, selling category opportunities, and getting the Buyer to do what has been agreed. In this Guide there are 8 mistakes that suppliers make when dealing with the big 4 UK supermarkets, the consequences of those mistakes and how to avoid them.

Darren A. Smith, Founder of MBM, wrote this article for International Supermarket News. He spent 12 years as a Category Manager/Trading Manager for one of the big four UK supermarkets. MBM enable suppliers to the big four supermarkets to secure more profitable wins through ‘soft skills’, e.g. negotiation skills. They are from the UK Grocery Industry delivering People Development. Using their unique ‘Sticky Learning ®’ you too can have the best people for the long term.

Related posts

Green beans prices increases with demand


Sotheby’s announces global wine auction sales of $73 Million


Fun chocolate egg from Waitrose for this Easter