The Bailey Group, a fashion parent company founded in 2006 whose current key assets include Bailey44 and the millennial line Ali & Jay, is making major advancements in the digital and the direct-to-consumer space and adding several key new executives.
2017 financial results are +19% vs. 2016 and are showing +212% profit growth for the same period. The brand has accelerated its success in the digital space, with a 67% increase in digital channel revenues year over year both wholesale and direct to consumer. The 2018 business trajectory signals another 25-30% revenue growth, and over a 100% growth in profit.
Peggi Jewell will join as President of the group in November and will oversee the day to day business. She has held prior executive roles at VF Corp, Kellwood, Lucky Brand, Liz Claiborne and JCrew.
“I couldn’t be more excited to join The Bailey Group. Bailey 44 and Ali & Jay are two uniquely different brands, but with a common theme of positively celebrating women. I see them as strong brands that are still somewhat of a secret to the legions of women that want clothing that is fashionable, accessible, and of great quality. The team at Bailey has done an incredible job of poising both brands for success this past year, and I look forward to helping them further realize that potential.”
Roshanna Sabaratnam joins as the Chief Digital and Marketing Officer. She has held prior senior executive roles at JBrand, Gilt, and Yahoo.
“Few brands are taking a proactive approach to building a Direct to Consumer relationship. It is refreshing to be part of a company which takes that approach and is committed to a digital, customer first point of view. Combining that approach with a message of the positive celebration of women makes this a rare and exciting opportunity.”
“The company has spent the last several years pivoting its business from a single branded domestic wholesale company; into a multi branded, multi-channel company. Our industry is changing rapidly and we had to quickly evolve. We are very pleased with the results we have accomplished and the paths for growth that have been established.
The addition of Peggi and Roshanna to the company will help enhance a strong leadership team and continue to enable the brands to grow quickly and profitably.”