The UK Customer Satisfaction Index has voted Supermarket Tesco as the most improved grocery story in the country. The index, which is published twice a year, is conducted among of 10,000 shoppers. UK’s biggest supermarket chain Tesco was ranked most improving in the survey, thanks to the helpfulness of the staff and improved quality. Ecommerce giant Amazon topped the table for being number 1 in customer satisfaction.
Tesco chronicled the sector’s largest year-on-year growth of 1.2 points in the latest biannual Customer satisfaction index (UKCSI). The index was released on January 20.
Jo Causon, chief executive of the Institute of Customer Service, said: “It has been widely acknowledged that customer trust in Tesco suffered during the 2014 accounting scandal which saw the company lose touch with loyal patrons. This loss in trust saw record losses of £6.4 billion during 2014/15 but a renewed focus on service excellence has finally got customers back on side.” “The importance of the customer cannot be ignored when it comes to business success for UK supermarkets.”
Newly instated Asos was placed in the second position. The top ten companies in the index included John Lewis, Mark & Spencer’s, Waitrose, Nationwide, first direct, Greggs, giffgaff and Iceland. Aldi, the German discounter, found itself in 20th position.