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Tesco takes U-turn, brings back Kingsmill

Tesco brings back Kingsmill after prolonged axing the bread from a bunch of brands. Parent organization Allied Bakeries had been left reeling when the super market pulled the item so the turnaround is a ‘great result’. A top-offering bread range, which was cut out by Tesco, is back on market after the UK’s biggest supermarket made a notable U-turn.

Kingsmill bread has secured a place on the racks of Tesco stores after nine months of segregation from different brands by the retailer, the Sunday People reports.Trade magazine the Grocer said the move is a “big result” for proprietor Allied Bakeries.

This year, the organization finished a £210m investment in new plants and had been left reeling by Tesco’s choice. All Kingsmill marked bread lines were “delisted” by Tesco in March although Allied kept on supplying the market with own name lines, Allinson and Burgen bread and other Kingsmill morning products.

A representative said that Tesco has decided to relist  Kingsmill bread items country-wide and continue to support them with building arrangements for the long haul.

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