Everyone’s Welcome at Tesco this Christmas – so prosecco and beer for cats and dogs are among the treats available to the rocketing number of Brits who now include their pets on the gift list.
This year, Tesco’s Christmas campaign celebrates the many ways we come together at Christmas, and including a pet on the festive present list is now so prominent that over the last two Christmases, Tesco has seen demand for dedicated festive pet gifts soar by 300 per cent.
With demand rising each year the supermarket has quadrupled its special Christmas gifts range for pets from 12 items last year to more than 50 this year.
However, animal welfare groups needn’t worry – the tipples, called Pawsecco and Bottom Sniffer beer, which go on sale at Tesco this week, are feline and canine friendly infusions created with the aid of veterinarians.
Among other pet gifts expected to get tails wagging over the festive period include: a Panettone style treat for cats; an advent calendar for dogs; Christmas crackers for both cats and dogs; and even treat filled stockings.
Foodie treats include Christmas dinner turkey pate with sage and carrots as well as Christmas pudding biscuits for dogs.
Tesco pet food and accessories range manager Fiona Moss said:
“Britain has always been famous as a nation of animal lovers but now more and more cats and dogs are joining the festive feast with their owners.
“In the past lucky pets could look forward to leftovers from the Christmas dinner table but now many people give their cat or dog a special festive meal in their own right.
“Last year our posh Christmas dinner for cats – a special turkey and sage meal – became our most popular festive item for pets.
“This year pet owners can even go one better as our Christmas campaign celebrates the many ways we come together at Christmas, for while we’re all enjoying a glass of fizz or a beer at the festive dinner table, cats and dogs will, for the first time, be able to join in the toasting too.”
Pawsecco is a non-alcoholic, non-carbonated grape-free ‘wine’ drink containing a blend of elderflower, nettle, ginseng and limeflower.
Bottom Sniffer beer is made from flax, dandelion, burdock and nettle and is designed to create a feeling of well-being.
Both drinks go on sale at Tesco stores across the UK on Wednesday with both drinks costing £3 a bottle.