Tesco, Michelle McEttrick appointed Brand Director

Tesco appoints Group Brand Director

Tesco has announced that it has appointed Michelle McEttrick to the role of Group Brand Director. She will join on 18 May. Michelle was previously the CMO of the global retail bank at Barclays.
Robin Terrell, Chief Customer Officer at Tesco, said:
“Michelle brings a real diversity of expertise and experience to Tesco. Her experience spans working on and leading the rejuvenation of British Airways and Barclays at BBH, to building the world’s largest digital food brand, allrecipes.com, and working for agency clients including Coca-Cola and Frito Lay. She is a passionate, creative customer champion, and will be a real asset to our business.”