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Tesco cuts product range to accommodate more fresh food



Product offerings at Tesco Ireland have been cut by around 15 percent, as the retail giant hopes to streamline its product range with offering more fresh food. Andrew Yaxley, CEO of Tesco Ireland, announced this while speaking at an industry gathering a week ago that there had been “too much” product offerings at Tesco Ireland.

“Our business here had become so complex, and that complexity costs too much money. We need a simpler operating model,” Yaxley is reported as saying. “It will be fresh food first from now on, and only then will we support some of our shops with general merchandise, and only if it is the right-sized shop.” Tesco says it is the world’s biggest purchaser of Irish food and beverage, obtaining €1.6 billion of Irish nourishment and drink yearly, including €931m for export.

Amanda Farrell, Consumer PR Manager at Tesco Ireland, said that any such range reduction has officially taken place. At the gathering, Andrew Yaxley laid out Tesco’s emphasis on fresh food and highlighted that the greater part of the company’s fresh meat comes exclusively from Irish farms and sourced from more than 13,000 Irish cultivating families, Farrel included.

Tesco has not yet revealed the affected product range though. Kieran Rumley is Executive Director of Love Irish Food, said that Tesco Ireland is likely not the only one supermarket that has reduced the product offering in the recent year. Love Irish Food is a community of Irish brands shaped in 2009 to educate customers on Irish food and beverages.


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