The trial will be benefitted to online customers living in and around South East London, Dartford in Kent and Bromley. The move concedes with the giant extending the range of craft beers in its convenience stores from 2 to 31 beers, which is ready for trading after refrigerating is an appeal to shoppers to tap the boom of craft beer.
The beers it has added include Brew dog’s Punk IPA, Brooklyn Lager from the US Brooklyn Brewer, St Austell’s Korev, Dead Pony Club and new Elvis Juice, Pistonhead’s Amber Lager and Oskar Blue’s Pinner Session IPA. The purchasing manager for Tesco Mr Peter Bexton told that craft beer was UK’s fastest growing beverage trend. As the choice of drink for both men and women, these thirst-quenching beers are resonating with a new type of discerning younger aged, looking for best range of aromas, tastes and artisanal brews, he added. He further commented that he tried to decorate their express delivery stores with a fantastic range of craft beers for all tastes—from the wonderfully refreshing, fruity flavour of the UK’s No. 1 craft beer BrewDog Punk IPA to the elegantly malted Brooklyn Lager and even the rich Innis and Gunn Oak Aged Beer.
The co-founder of Brewdog Mr.James Watt told that the craft beer is represented by a broader church of style range and types than any other beverage that makes the retailers put in a healthy competition to pick it up. Among them Tesco’s support gave more people the chance to re-think and make more attention to craft beer. BrewDog currently has 47 bars and bottle shops in its credit, exports to 55 countries and was recently graded as the United Kingdom’s 10th fastest-growing private business in the Sunday Times Fast Track 100.