Tesco announced the appointment of Alessandra Bellini as Chief Customer Officer, from 1 March 2017. Alessandra will join the Executive Committee and the UK Leadership team.

Alessandra joins from Unilever where she has worked for over 20 years, latterly as the Vice President for the Food Category in North America and Food General Manager for the USA. She has a track record in growing global and local brands as well as a passion for developing her people. An international executive, Italian-born Alessandra has held executive level roles in markets including Italy and Central and Eastern Europe. Prior to joining Unilever, Alessandra had a 12 year career in advertising, both in the UK and in Italy.

Speaking of the appointment, Dave Lewis, Tesco Group Chief Executive, said: “I’m delighted that Alessandra is joining the team at Tesco. Her experience in building brands will be a valuable asset in the next stage of building a truly differentiated Tesco brand. She understands how to put the customer at the heart of business decisions, and has a great track record of building market-leading brands and teams. I am very much looking forward to having her on the team.”

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