ALDI Australia doubles its Advertisement budget as Coles and Woolworths cut back

ALDI Australia doubles its Advertisement budget as Coles and Woolworths cut back

Discount supermarket retailer Aldi Australia has practically multiplied its advertisement budget in 2015 while bigger opponents like Coles and Woolworths cuts back its costs. Coles’ advertisement spend fell 25 percent to $53.6 million a year ago and Woolworths grocery stores cut back by 5.3 percent to $87.9 million, as indicated by Nielsen’s most recent Advertising […]