Study reveals drop in proportion of FMCG products sold on promotion in Europe

IRI Price and Promotion in Western Economies report reveals a pause in promotion escalation as manufacturers re-assess their value.

Study reveals drop in proportion of FMCG products sold on promotion in Europe

The latest study released by IRI, the provider of big data and predictive analytics for FMCG manufacturers and retailers, into the use of promotions by FMCG manufacturers and retailers across Europe, highlights a drop in the proportion of FMCG products sold on promotion. The IRI Price and Promotion in Western Economies report claims that the […]