Aldi to cut prices of 4 % of its total products

Aldi to cut prices of 4 % of its total products

In a move that is believed to aggravate the on going supermarket price rivalry, the German discounter chain Aldi has decided to cut the prices of its sixty products. Lately, there were reports that the big supermarkets were trying to mimic the discounters with bogo deals and offers and thus luring in shoppers to spend more […]

Asda invests £500 million to heats up discount price war

Asda invests £500 million to heats up discount price war

Walmart owned supermarket giant Asda announces plan to spend extra £500 million on cutting prices in its stores.  The new plans to investment comes in addition to the  £1 billion it promised to spend in November 2013 to cut prices over five years and it is an indication that the pressure on huge four supermarket […]

Shoppers saved £1.5 billion; thanks to supermarket price wars

Shoppers saved £1.5 billion; thanks to supermarket price wars

The grocery store price wars might not end any sooner, but it brings along good news for the shoppers. The market rivalry has been one of the major reasons for the constantly falling supermarket prices for over 12 months. According to analysts Kantar Worldpanel, shoppers have saved around £1.5 billion in their supermarket bills, thanks […]