Tesco sales rise by 1.3 percent, thanks to change in marketing strategy

Tesco sales rise by 1.3 percent, thanks to change in marketing strategy

Tesco sales rise 1.3% over the Holiday period, thanks to changes incorporated in marketing strategy for the supermarket chain facing severe rivalry from the German discounters. Tesco CEO Dave Lewis said the supermarket has hailed a solid Christmas after its UK sales rose 1.3% on a like-for-like basis in the six weeks ending 9 January. […]