Popular brands are suddenly missing from Edeka’s shelves

Popular  brands are suddenly missing from Edeka’s shelves

In the middle of the Christmas business, supermarket giant Edeka launches a boycott for some popular brands. The company wants to achieve better delivery conditions. For consumers, and this seems to have significant consequences.     Last year, Edeka caused a stir with the boycott of all Nestlé products. However, the company was limited to […]

Heineken records a profit of 20.5 billion Euros

Heineken records a profit of 20.5 billion Euros

Beer producer Heineken recorded 2015 revenue growth by 3.5% to 20.5 billion Euros. The most important market of the Dutch brewer remains Europe (which includes Romania), with revenues of 10.2 billion euros, up 1.4% over the previous year. Heineken’s operating profit increased last year by 6.9% to 3.4 billion euros, financial indicator in Europe registering growth […]

Heineken advertisement says women prefer men who don’t drink ‘too much’

Heineken advertisement says women prefer men who don’t drink ‘too much’

Dutch brewing company Heineken International has rolled out a new advertisement to promote moderate drinking. The newly released campaign features a man turning down the offer of a beer. The advertisement campaign titled, “Moderate Drinkers Wanted”, proposes that women are inclined towards men who don’t drink excessively. Heineken’s notice, which will keep running on TV […]