Kantar Worldpanel’s latest figures show that the spending on FMCG in China during the third quarter of 2017 grew by 3.6% on 12 weeks basis, indicating a clear recovery for the industry. Amongst all regions, the West and South markets reported a more upbeat trend, up by 6.0% and 4.2% respectively. Key cities and provincial […]
IRI Price and Promotion in Western Economies report reveals a pause in promotion escalation as manufacturers re-assess their value.
The latest study released by IRI, the provider of big data and predictive analytics for FMCG manufacturers and retailers, into the use of promotions by FMCG manufacturers and retailers across Europe, highlights a drop in the proportion of FMCG products sold on promotion. The IRI Price and Promotion in Western Economies report claims that the […]