Aldi Nord and Süd want to combine many own brands

Aldi Nord and Süd want to combine many own brands

Aldi Nord and Süd want to merge a large part of their previously different own brands and offer uniform nationwide nationwide, reports the WirtschaftsWoche. Currently, the internal votes are running. In the long term, it is therefore about the “harmonization of a large number of private labels,” it says in business circles. In the industry […]

Aldi Nord and Süd campaign together for healthy eating

Aldi Nord and Süd campaign together for healthy eating

Aldi Nord and Süd start the new year with a joint campaign around diet, exercise and health. The focus is on reducing salt and sugar and on the supply of fresh fruits and vegetables and organic and vegetarian products. Less salt and sugar “Einfach besser leben” is the slogan of the campaign with which both […]

Aldi Süd in big trouble after it named a firecracker Paris

Aldi Süd in big trouble after it named a firecracker Paris

The wick is lit on Twitter after the German discounter Aldi propelled its new batch of firecrackers ahead of New Year. One of the models of rockets sold for New Year in its stores is named as “Paris”, which for many relates directly to the deadly attacks that struck the French capital six weeks before. […]