Glasgow based food manufacturer VMG Foods Ltd has secured contracts from a string of major multiples to supply a new speciality children’s pizza snack range that it is anticipated will more than double the company’s turnover and create 25 new jobs.
The new product – Pizza Stix – has just been launched into Asda and Nisa and will be marketed under the Mr Moretti brand. Other similar frozen ‘pizza finger’ type products are due to launch over the next few months into a number of other multiple retailers under their own label brands. The orders are expected to increase VMG’s current annual turnover from around £2.5m to £6m and increase the workforce from 40 to 65 employees.
Pizza Stix features a cheese & tomato topping and comes in a 230gm pack containing eight pizza slices. Also being launched into Nisa under the Mr Moretti brand are two new individual ‘Micro Pizzoni’ pizza products that are available in cheese & tomato and pepperoni toppings. VMG is also currently developing a range of other microwaveable pizza snacks.
RBS and Scottish Enterprise provided crucial financial support that aided product development for both Pizza Stix and Pizzoni products. Glasgow based design agency VisualizeThis developed a vibrant packaging design that would appeal to children, with the packaging itself manufactured by Kinpac, another local company. Carr’s Flour Hutchisons in Kirkcaldy provided important input into the development of the recipe for the pizza bases.
Scottish Enterprise said it was delighted to have been able to help VMG. “It’s part of our mandate to help companies with the desire and the capacity to grow – and VMG certainly has those,” said company growth director Linda Hanna. “The excellent results we’re seeing now prove that. We’re delighted to see VMG doing so well, and wish it every continued success in the future.”
Graham Galloway, managing director of RBS Commercial Banking, Scotland, said: “It’s great to see VMG’s management team reaping the rewards of all their hard work over the last couple of years. The fact that the company’s success will both preserve and create jobs is an additional bonus and we look forward to watching the business grow over the coming months.”
Cameron Brown, managing director of VMG Foods, said: “We are delighted to have achieved these major contracts, which is an important landmark in the development of VMG Foods. A crucial element to our success has been working closely with local companies in the development of these pizzas. Our strategy for growth centres upon providing individually developed solutions for our customers looking to satisfy specific markets.”
Recently, VMG Foods developed a new frozen gluten-free pizza range for specialist food group Triano Brands that is being marketed under its Mamma Cucina label, which has been specially developed for consumers with food intolerances, as well as vegetarians and vegans.
Cameron Brown says: “We thrive on developing the difficult products which the large scale producers tend to shy away from. Gluten free fits this strategy perfectly and the strong growth in this sector is a welcome bonus. “
VMG also produces speciality breads, mini bagels, mini burger buns, Halal pizzas and mini pizza bases that are supplied to both foodservice and multiple retail operators.
Brown added: “Our intention is to continue to capitalise upon our ability to develop new and speciality products.”