Starbucks has started shipping its 2016 Christmas cups, though it has not officially launched yet. The packages, shipped to Starbukcs outlets across the globe are labelled “No peeking until November 10”, marking it as the day of launching the holiday cups, kicking off its Christmas campaign.
The green cup, with a white circle in the middle, has a number of hand-drawn characters on it. Last year, the coffeehouse chain was criticized for its red cup, which for many did not capture the essence of Christmas. This year’s design stays close with the company’s corporate color green.
“The green cup and the design represent the connections Starbucks has as a community with its partners (employees) and customers. During a divisive time in our county, Starbucks wanted to create a symbol of unity as a reminder of our shared values, and the need to be good to each other,” said Howard Schultz, chairman and CEO.
Since their inception in 1997, the coffee company released cups depicting images of snowflakes, reindeer and doves. The cup, like the previous year’s, does not have the word “Christmas.” Soon as the design went out, many social media users started hammering in with heavy criticism. Some said the company is taking Jesus out of Christmas, while some went to the extent of comparing it with ISIS. To some the coffee cups looked like the flag of the Arab League.