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Springtime spending power for families reaches milestone of £200 – Highest recorded figure since Asda’s Income Tracker began

Springtime spending power for families reaches milestone of £200 – Highest recorded figure since Asda’s Income Tracker began
The average UK household had £200 a week of discretionary income in April – £12 more than in April 2015 – and the highest figure recorded since the Asda Income Tracker began in 2008
Year-on-year growth in spending power has remained above £10 per week for a full year and a half, marking 18 consecutive months of double-digit growth for families’ bank accounts
While wage growth slowed slightly, a drop in inflation last month helped to ensure another boost to spending power
Family bank balances received another boost in April, with discretionary income reaching £200 a week according to Asda’s latest Income Tracker – an all time high since the tracker was established in 2008.

The data revealed that families enjoyed a £12 (6.3%) a week boost to spending power compared to April last year, with this rise marking the 18th consecutive month of double-digit growth. Read more

Posted in Press Centre on 27 May 2016
Press Centre
New venture brings James Martin back into UK kitchens
TV Chef announces partnership with Asda

Today (Thursday 28th April) James Martin announces a new venture with leading supermarket Asda, bringing the much-loved chef back into British kitchens with a commitment to making it easy for people to enjoy great tasting, quality food no matter what their budget.

Both from Yorkshire and proud of their northern roots, Asda and James will be cooking up a storm together in the coming months, giving food inspiration to families every day of the week throughout summer.

The partnership is part of Asda’s Project Renewal blueprint to transform its business and boost its Save Money Live Better brand strategy as the retailer looks to differentiate itself with customers both in stores and online.

The first campaign, which will be masterminded by recently appointed Saatchi & Saatchi, is due to hit in June across multiple channels from TV to digital and in-store, with a second burst taking the partnership through the key Christmas trading period and beyond.

James Martin said: “To me Asda represents everyday kitchens up and down the country and that’s why this partnership comes from the heart. I can’t think of a better way to offer inspiration to busy families looking to cook up simple, tasty meals on a budget while still having time to enjoy life!

“As a born and bred Yorkshire man, I’m also looking forward to getting back to my roots to help people realise that low prices doesn’t mean low quality. Mine and Asda’s values go hand-in-hand, so heading into summer it’s all about cooking up a fresh new approach to food for customers every day of the week – watch this space!”

Andy Clarke, Asda’s President and CEO said: “This partnership is all about a meeting of minds when it comes to the core values of our customers, making James Martin a natural fit for Asda. We’re excited about working together to showcase exactly what Asda stands for, which is delivering quality food at everyday low prices and has been since we opened our doors over 50 years ago.

“We know that our customers lead busy lives and want to make the most of family time together, we also know that they are constantly looking for inspiration when it comes to meal solutions and at prices they can trust. Together with James we’re committed to going the extra mile to make this summer the best yet for our shoppers.”

Posted in Press Centre on 28 April 2016
Press Centre
Asda’s Income Tracker reveals UK families have a spring in their step as regional spending power blossoms
The average UK household had a weekly disposable income of £198 in March, £12 more than in March 2015
Annual growth in spending power has remained above £10 for 17 consecutive months
Essential item inflation stood above zero (0.1%) for the first time since the end of 2014 as inflation on clothing has crept up and Easter pushed up the cost of transport in March
Across the regions, families living in the East of England and Wales saw the biggest increase in discretionary income
Families across the UK enjoyed another boost to spending power in March, with discretionary income reaching £198 a week despite a gradual increase in inflation over recent months, according to Asda’s Income Tracker.

The latest figures for March reveal that British bank accounts were up £12 a week (6.3%) compared to the same time last year, marking the 17th consecutive month of double digit growth in disposable cash. Read more

Posted in Press Centre on 26 April 2016
Press Centre
13 Scottish breweries cheers to new Asda listing
Craft beer trend continues

Contract value totals £850k between the 13 breweries
Asda stores across Scotland will now stock over 75 Scottish beers, ales and ciders
New supermarket relationship with Craft Beer Clan
The trend for craft beer continues, and no more so than in Scotland, with 100 plus breweries, it’s clear the demand for Scottish real ale and craft beer is still bubbling away. Particularly for 13 Scottish breweries who are all celebrating after securing new deals with Asda to stock a variety of beers in stores across Scotland, with a contract value of £850k between them.

With a total of 25 new lines launching on shelves from the 13 suppliers, Asda aims to lead the way in supporting the Scottish brewing industry as the demand for craft beer continues in Scotland.

The new deal means that Asda stores across Scotland will now stock over 75 Scottish beers, ales and ciders, as customers look for more premium drinking experiences from local brands. Read more

Posted in Press Centre on 18 April 2016
Press Centre
Asda appoints Saatchi & Saatchi and Zenith as lead creative and media agencies
Asda has today announced the appointment of Publicis Groupe’s Saatchi & Saatchi as its lead creative agency along with Zenith as its media agency, replacing VCCP and Carat.

The appointment of Saatchi & Saatchi and Zenith is part of Asda’s Project Renewal blueprint to transform its business and boost its Save Money Live Better brand strategy, led by recently appointed Chief Customer Officer, Andy Murray.

The move comes as implementation of Project Renewal accelerates, including a complete revamp of Asda’s offer, ranging and value proposition which also involves investing an additional £500 million in lowering prices on top of the £1bn revealed in 2013.

As Asda’s new customer proposition takes shape, the transition to Saatchi & Saatchi and Zenith will begin immediately.

Andy Murray said: “We’ve made a big commitment within Project Renewal to our brand and we are making changes at pace that will differentiate Asda with our customers both in stores and online. I’m excited about this new partnership with Saatchi & Saatchi and Zenith and I look forward to the leadership, creativity, and effectiveness this new team will bring to our business.

“I’d like to recognise and thank the VCCP and Carat teams for the contribution that they have made to Asda.”

Saatchi & Saatchi Worldwide CEO, Robert Senior, said: “We are delighted to be re-establishing our long standing partnership with Asda, bringing a fully integrated Publicis Groupe offer led by a joint Saatchi & Saatchi and Zenith team. This is a crucial time for UK retail and we relish the opportunity to support Asda in driving a reappraisal of its brand by customers using the latest creative techniques and cutting edge technology.”

Publicis Groupe and Saatchi & Saatchi have a long history with Asda, having worked with the retailer on some of its most iconic campaigns in recent history, arming it with unique insight and knowledge of Asda and its customers.

At a time when the UK retail market is undergoing significant structural change, Asda believes that building even closer connections with its customers is fundamental to the success of Project Renewal and Publicis Groupe is the right partner to achieve its ambitions.

Posted in Press Centre on 12 April 2016
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