Many people see the donation box at the of their shopping when they finally check out, and in case they could see it before even start shopping, they might donate perishable or unneeded items.
Sainsbury’s and Argos have join an initiative launched by a group of teenagers under the supervision of their association NCS to put special labels under the needed products to allow customers to see them before the check-out.
Sainsbury’s Group Head of Corporate Responsibility and Sustainability, Claudine Blamey said:
“We’re excited to be working together as a Group to expand Sainsbury’s food donation programme and to launch Argos’ toy donation programme. We are committed to making a positive difference in local communities and we hope our customers get on board to help brighten the lives of those less fortunate in the community”.
The organization gives priority to specific types of food such tinned meat, fish, vegetables and fruit, pasta sauces, pasta, instant coffee, tea, milk, and long-life fruit juice, items and toys being collected at Argos.