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SPAR Lambeg sales assistant Daniel Hill is crowned Sales Assistant of the Year at national awards

Daniel Hill of SPAR Lambeg in Lisburn was awarded the prestigious title of Sales Assistant of the Year at a glittering awards ceremony at the Dorchester Hotel in London yesterday. He was also crowned best sales assistant in the Multiple Symbol sector and awarded £1,000 in prize money, while store manager Tom Keightley was awarded £250 for his support.
The national competition, organised by Convenience Store magazine, celebrates the very best that the UK has to offer in terms of customer service, community interaction, and business achievement.
Daniel admitted he never did well at school, but has achieved everything through hard work. He has only been working at the SPAR store for a year, but in that time he has gone from strength to strength. His passion for customer service saw him introduce a script for cashiers, to encourage them to interact more with customers and increase sales by upselling. He also took on the role of health and safety officer, and helped the store to climb from just 6% compliance to 91% in a matter of months.
Convenience Store editor David Rees said: “Daniel is a very impressive young man who has made a huge impact on the SPAR store in Lambeg in a relatively short space of time.
“The judges were wowed by both his determination to improve sales and service at the store and his commitment to the wider local community. Colleagues see him as the ‘go to’ man in the store to provide innovative solutions to operational problems, and Daniel himself knows virtually every customer by name.
“He has put a huge amount of time into fundraising activity for local schools, churches and charities, with great success. In his own words, he is proud to work in his local shop, and everything he has achieved has been through hard work.”
Daniel was over the moon to be awarded overall winner. “I never thought I’d win the main prize,” said Daniel. “I was nearly in tears! This award will give me great confidence to progress in a workforce I love. Being Sales Assistant of the Year will give me a platform from which to progress – the world is my oyster!”
To reach the finals, Daniel had to submit a written entry, before a judging visit and face-to-face interview were carried out at his workplace. He was then interviewed by a judging panel on the morning of the awards before being given his prize at a special ceremony, hosted by TV personality Cheryl Baker.

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