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Sonae and Eroski in strategic partnership  

Spanish retail cooperative Eroski has entered into a collaborative agreement with Sonae to renew its fashion offer and make a commercial offer under the MO brand.

The new range has been integrated into the textile and fashion sections of 35 hypermarkets in Spain following a two million euro investment in furniture and lighting renovation. To ensure personalized customer service, around 130 Eroski employees received specific training.

The collections occupy a total area of ​​15,000 square meters and have 5,000 references per campaign, renewed every four weeks. Under the agreement, Sonae remains responsible for the design and manufacture of the collections.

“MO is a brand inspired by today’s women and their families, with the mission of offering our customers stylish products at competitive prices and through a current proposal in line with fashion trends,” explains Luciano Reguera, Director of Eroski’s non-food business.


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