Spanish retail cooperative Eroski has entered into a collaborative agreement with Sonae to renew its fashion offer and make a commercial offer under the MO brand.
The new range has been integrated into the textile and fashion sections of 35 hypermarkets in Spain following a two million euro investment in furniture and lighting renovation. To ensure personalized customer service, around 130 Eroski employees received specific training.
The collections occupy a total area of 15,000 square meters and have 5,000 references per campaign, renewed every four weeks. Under the agreement, Sonae remains responsible for the design and manufacture of the collections.
“MO is a brand inspired by today’s women and their families, with the mission of offering our customers stylish products at competitive prices and through a current proposal in line with fashion trends,” explains Luciano Reguera, Director of Eroski’s non-food business.