SodaStream returns to the Super Bowl with a spot that’s out of this world
The Global Sparkling-Water Brand Releases Its 74 Second Spot with a Message About Our Future
January 2020 – For the first time since 2014, SodaStream, the global sparkling water brand working to reduce single-use plastic waste, will return to America’s most iconic sporting event, the Super Bowl.
Ahead of the game this Sunday, SodaStream has released its 74-second version of the stellar advertising spot, which takes viewers on a journey to find water on Mars.
SodaStream will use the world’s biggest commercial stage of the year to show consumers the new way to make fresh, sparkling water in a matter of seconds at home. Developed by Goodby Silverstein & Partners, the 30-second spot will air immediately prior to the Halftime Show and has been directed by the Academy Award nominated film director Bryan Buckley, a Super Bowl veteran with more than sixty game commercials under his belt.
Buckley is joined by Director of Photography, Rodrigo Preito, who just received his third Oscar nomination for Martin Scorsese’s ‘The Irishman’, while popular American scientist Bill Nye and Alyssa Carson, the youngest Astronaut training to be part of the first manned mission to Mars, are guest stars in the spot.
As CEO of The Planetary Society, Bill Nye has been extremely vocal about his passion to help the environment, which makes him a great partner to share this message with SodaStream. Meanwhile, Alyssa Carson is an 18-year-old astrobiology student with a pilot’s license and certification to go to space. She plans to be among the first crewed mission to Mars. Who better than Carson to help SodaStream show what it would be like to find water on Mars?
“I’m very happy to be working with SodaStream on their Super Bowl commercial. Along with providing a great way to have all the sparkling water you need, SodaStream is using this platform to bring attention to an alternative to single-use plastic waste in a playful, approachable way. In this spot, we even celebrate exploring Mars!” said Bill Nye.
He adds: “We’re living at a pivotal time. We have to preserve Earth’s environment, and water is our most precious resource. The sooner we switch to more sustainable, everyday water options like SodaStream, the better.”
Eyal Shohat, CEO of SodaStream, said: “For over a decade now, SodaStream has been known for its disruptive communication approach and positive environmental impact. This is a great opportunity for us to reach a huge audience and remind consumers that SodaStream is – first and foremost – the future of sparkling water, and also the best way to stay hydrated and avoid single-use plastic waste. In portraying a future, we hope won’t become reality with a touch of humour and a simple solution, it’s hoped the message makes a real impact.”
Making sparkling water with SodaStream is a great way to stay hydrated and help the environment by cutting down on single-use plastics. By 2025, SodaStream has committed to the avoidance of 67 billion single-use plastic bottles.
As a leading campaigner on avoidable plastic waste pollution, the company has supported multiple environmental initiatives in the UK. This has included sending key UK journalists to Honduras for an ocean plastic clean-up, partnering with the Refill and World Clean Up Day campaigns, and also sponsoring The Telegraph Plastic Sustainability Summit, where SodaStream discussed solutions to the global issue of plastic pollution with high-profile UK makers across government, the environmental and retail sectors.
SodaStream is available at retailers nationwide, including Argos, Amazon, Robert Dyas, Lakeland, The Range, Currys, Ocado and Selfridges. For more information, please visit: https://sodastream.co.uk/